Terps Cannabis

With the legalization of cannabis in the state of Massachusetts, Terps Cannabis was born. Knowing the stigma around cannabis, the small-but-mighty Terps team wanted a brand that would both elevate them and also position them as experts to newcomers and lifelong tokers alike.

*Note: All work was done as a contract copywriter for Gupta Media.

Voice & Positioning

While I came into the project after a visual identity was established, there was little work done in regards to storytelling, voice and positioning. I conducted interviews with all relevant stakeholders to create a foundation for brand personality and tone.

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Website

After completing the brand voice, I then wrote the website from scratch, including breaking down dense technical information into easily digestible content.